This article sketches the outline of a semiotic materialism, drawing on Mexican-Ecuadoran philosopher Bolívar Echeverría's thesis that production=signification. For Echeverría, every process of social production and consumption is and must at the same time be a process of signification and interpretation. This thesis, initially developed in the mid-1970s, emerges most immediately from a novel synthesis of Marx with the work of Jakobson and Hjelmslev. It also establishes an expansive and highly original social ontology, at the core of which is a 'trans-naturalised' conception of the specificity of human social reproduction. This ontology both grounds the conceptual innovations of structural linguistics within a critical understanding of reproduction, as the general structure of mater...
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