Anglicisms in German media: Exploring catachrestic and non-catachrestic innovations in radio station imaging

Publication date: Available online 7 February 2019Source: LinguaAuthor(s): Sarah Josefine SchaeferAbstractThis paper explores the usage of catachrestic and non-catachrestic anglicism occurrences in radio station imaging materials. These programme elements are taken from a transcribed radio corpus and analysed by means of examining quantitative data and qualitative interviews with 19 journalists. The linguistic analysis of the station imaging content is grounded in the concept of catachrestic and non-catachrestic anglicisms developed by Onysko and Winter-Froemel (2011), which redefines the traditional distinction of luxury and necessary loans in German.Based on a second study by Winter-Froemel et al. (2014), which analyses reasons for the success of some non-catachrestic anglicisms over oth...

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