Partnership Is Key To Better Patient Programs

Online shoppers do not struggle when using Amazon or eBay. Over the last 20 years, ecommerce providers have coalesced around a common set of tools to help shoppers find what they want.As the healthcare sector focuses on developing digitized patient support programs, it needs to understand how a similar sense of usability will emerge.At arecent webinar, organized by eyeforpharma and S3 Connected Health, we polled 234 participants to understand how they see patient support programs (PSPs) developing.It is clear the stakes are high; 40% said they were'a significant way to make medicine more holistic', while 38% said PSPs would be'the primary or essential way to support patients'in the future.The senior pharma execs participating in the webinar also saw the next generation of PSPs as part of a...

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